The Entrepreneurial School, whose motto "Strategy formation as a visionary process" was born from the principles of economics.

The term "entrepreneur" was adopted, at the beginning of the 19th century, by the French economist Jean-Batiste Say, to identify the individual who transfers economic resources from a sector of lower productivity to a sector of higher productivity and higher income.

This school of thought studies how strategies are formulated by the entrepreneur, whose figure is seen as the driving force of the organization he created or transformed.

The Entrepreneur is always looking for change, reacts to it and exploits it as an "opportunity". He creates something new, something different, he changes or transforms values, not restricting his action to exclusively economic institutions.

The Entrepreneurial Process begins with an image of the business, the needs to be met, the target audience and, mainly, the way in which this target audience will be served and the way forward.

The generation of strategy in the entrepreneurial company is characterized by great leaps forward, in the face of uncertainty. Strategy moves forward in the entrepreneurial organization by making big decisions that can be termed as bold strokes where strategy is of fundamental importance for the digital marketing. The School highlights the centralization of strategic training on top of its leader, making it more flexible and able to change. After all, its strategy was based on the vision of its leader. The Vision is a mental representation of strategy, created or at least expressed in the leader's head. However, as the vision is centered in the leader's head, the organization is vulnerable to the possible failures of its leader, due to an overload or a failure to pay attention to routine operations where the strategic vision is of fundamental importance.