People often seek to create and develop a business for several reasons, among them I'll put it below:

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1-Make money

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2-Increase Equity

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3-Enjoy the finer things in life

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4-Be the boss

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5-Being the owner of your own nose

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6-Not having to give satisfaction to third parties

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7-Personal challenge to prove and demonstrate your ability to yourself and others

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8-Develop new strategies for you, your family and society, ceasing to be an employee

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9-Turning a dream into reality

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10-Leave the routine

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11- Pursuing success and personal fulfillment

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The main reasons behind these motivations vary from person to person, but any professional who starts a business thinks about having the return of individual savings applied in entrepreneurship, and profit in the business environment is the passport to the future.

The decision takes into account the emotional and transitory reasons, and it is necessary to associate the emotion and the reason to overcome the obstacles that arise. Dreaming is very important, but transforming the dream into reality is something very different, it is much more necessary to do to deserve it being an entrepreneur.

Entrepreneurship is the creation of value by people and organizations working together to implement an idea through the application of creativity, transformative capacity, and the desire to take what would commonly be called risk.

To understand and understand the process of identifying opportunities, it is possible to relate this identification, which I will put below:

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1-Needs identification Just pay attention to people's complaints and look for a way to resolve them, as in the case of some restaurants per kilo, delivery services, quick sewing workshops.

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2-Observation of deficiencies, Almost every activity can be improved, that is, a business can be improved by a competitor when it offers more for the same price or offers more for less, as in the case of the provision of outsourced services.  

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3-Observing trends, it is important for the understanding entrepreneur what happens and what should happen in the world that can influence daily life, trying to predict when such changes will occur, what they will be and how they will affect the citizen. For example, due to insecurity that frightens residents of large and medium-sized cities, alarms have arisen against robbery and theft.

4-Search for other applications, for some type of technological, marketing, innovation, etc., such as in the sale of gym equipment in the home, personal trainer, pre-washed vegetables and packed in appropriate packaging in the home officers .  

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5-Derivation of the current occupation, business opportunities often refer to the current occupation of those who are thinking of starting their own business. Examples can be seen when the head of a car dealership sets up a machine shop, when executives retirees from an organization set up a business advisory firm when a software company is set up by a former IT analyst