brands
We can all define the brand of a product or service to differentiate it from others, the brand as the symbol that works as an identifying and representative element of a company, an institution, a product that is used to be shown to its audience in general. This identification in the form of a brand can be obtained in several ways that I will explain below.
1-The name of the company, institution or product (in English meaning BRAND NAME), in its graphic form (written or spoken).
2-The visual symbol: type of figurative and emblematic form (MARK-SYMBOL);
3-The logo; the graphical representation of the name, in letters of tracing in a specific and characteristic way.
4-The set of these symbols, in a single graphic composition, permanent and characteristic consisting of the name, the symbol and the logo, in this case, the corporate brand called (LOGOMARCA).
The brands of a company's products or services are the means by which the public can differentiate such products or services from others. Once it has lost this exclusive right to use, the company has lost market and, consequently, its market value.
The trademark and patent monitoring system should provide information resulting from detailed readings of the RPI, with a view to finding references to the company's trademarks or patents in a way that allows the administration to take the appropriate measures.
In the case of brands, the sector responsible for their management needs to have in-depth knowledge, especially the requirements and characteristics of each of the phases, monitoring a brand in order to protect the company's intellectual capital requires that the person responsible knows how to implement the measures to be taken in specific points of the process, which often involve administrative and even judicial measures.