Inbound Marketing focuses directly on selling, Its main feature is offering quality content to lead the lead through the sales funnel, So when a choice has to be made in the customer journey, the idea is that he is convinced that the brand or product is the best option for what you need, in a subtle and pleasant way, which matches the way it is also called: attraction marketing.

Inbound marketing requires correctly mapping the customer journey and precisely defining the stages of the sales funnel. You have to identify what kind of content to offer to leads at each stage, even before they become a de facto lead.