Relationship Marketing is the form of marketing that relates directly to the customer. And for this link to bear fruit, there are carefully planned actions for before, during and after the sale. This form of marketing does not refer to just one sale, but to create something that is long-term, as in any relationship, to succeed, you need to invest in actions that make clear your intention to establish trust and create a lasting connection. However, this form of marketing only works if the customer is satisfied with the product and the service itself.