Trademark and Patent Management
The importance of correctly managing a company's brands and patents is directly linked to the knowledge or value they receive or have for the company, a brand can be the most valuable asset among a company's fixed assets, a brand can be worth more than the entire tangible asset of the company or even being the sole reason for its existence. A classic example of this is the coca cola brand. with knowledge all over the world. According to several studies, it is necessary to have a professional or a department that is responsible for monitoring trademarks and patents. This professional will be the industrial property agent.
Accrediting and professionally registered with the national institute of industrial property, a government agency to administratively take care of this matter, which is subordinate to the ministry of industry, commerce, science and technology, or a service company qualified for such responsibility, both will be taking care of what is of in a way the greatest asset of the company.
Having the need to monitor the company's and competitors' trademarks or patents. For such monitoring it requires a weekly process that researches and processes the changes that have occurred and highlighted by a specialized magazine, it can be concluded that the brand is the sign placed on the product. or service to differentiate it from others, the brand works as the identifying and representative symbol of a company, of an institution.
1-The name of the company, institution or product (in English; BRAND NAME), in its graphic form.
2-The figurative and emblematic visual symbol (MARK-SYMBOL).
3-The logo graphic representation of the name, in letters with specific and characteristic lines.
4-The set of these symbols, in a single graphic composition, permanent and characteristic consisting of the name, the symbol and the logo, saying, in this case, corporate brand (also called logo).
The brands of a company's products or services are the means by which the public can differentiate such products or services from others. Once it has lost this exclusive right to use, the company has lost market and, consequently, its market value.
The trademark and patent monitoring system should provide information resulting from detailed readings of the RPI, with a view to finding references to the company's trademarks or patents in a way that allows the administration to take the appropriate measures.
In the case of brands, the person responsible for their management needs to have in-depth knowledge, especially the requirements and characteristics of each of the phases, monitoring a brand in order to protect the company's intellectual capital requires that the person responsible knows how to implement the measures to be taken at specific points in the process, which often involves administrative and even judicial measures in order to curb the invasion of your market with products with similar or identical brands, so it is necessary to protect your brand in order not to lose it.