In Outbound Marketing, you give the audience a piece of content to conclude that your brand or product is the best option.

In Outbound you entrepreneur gives this option to the customer. Basically, you shoot your message without a defined target, believing that there will be people interested in your offer among the audience that will receive this message, what happens with advertising on TV, radio or newspaper, banners or billboards.

Another good example of Outbound marketing is when instead of the user going after the information he is interested in, the information goes after the user, he is surprised by it.