The Future and Digital Marketing
The most important thing to say about the future and digital marketing in the daily lives of organizations is that, in fact, it is very important and can lead many organizations to success. In other words, organizations practice it, often, even without knowing it, they are involved by him (even practiced by competitors).
And they will always need marketing actions to have better chances of developing, for people, the reality is exactly the same. Let's think, for example, by how many marketing actions you go through every day. How many, for example, you see, hear or reads through TV, magazines, newspapers, leaflets, etc..
As it is around people and organizations, think about how to recognize it, how to take advantage of this marketing, how to make it useful to other people or organizations, above all how to take advantage of its potential.
THE The answer to this question tends to be simplicity, try to pay attention to everything around you, observe what organizations are doing to get your attention, what competitors of these organizations are doing, then search and find out what happens, let's stay well informed with everything around us. Still in this marketing vision in the daily lives of organizations, it can be highlighted that one of the most remarkable ways of understanding it and understanding its application and potential is through the analysis of the life cycle of products.
The marketing strategies that work well for newspapers and magazines are not the same ones that work for internet search engines. There are many reasons for the differences, but one of the most important is that these products are at different stages of their lifecycle. Products, like living things, can be seen passing through certain life stages. The life cycle of a product is therefore a model of the stages in a product's sales and profit history.
The lifecycle model of a product helps in the analysis of the stage of its maturity, it also allows for safer comparisons with the main competitors, it can also be used to assess the stage of development and maturity of a brand.
An important fact that we must be aware of is when addressing the life cycle of a product, for example, old fax machines, video cassettes and vinyl records (past technologies) it refers properly to the development of its cycle as a whole (introduced, grown, mature, declined or not). Therefore, the life cycle view goes beyond thinking about the success or failure of a specific version of a product, it can refer to the industry of various types of product.
The life cycle of a product aims to look beyond the organization's borders, not necessarily worrying about the competence of the company evaluated by a product in the market. Basically the question would be, for example: it is worth investing in technological research and in efforts to market aiming to increase production.
Products have shorter and shorter lifecycles and many products are revitalized through differentiation and market segmentation.