As each individual objective is achieved, more sophisticated and advanced ones are formulated, in an endless sequence, in the case of the company's objective, when it is reached it ceases to be a simple guiding image to be incorporated into the company as something real and current, and, thus, the other objectives will be established, therefore the differences between the company's objectives and the individual interests will result in a conflicting relationship, not always in a cooperative way, which can be internal, for intrinsic or external needs.

Managing conflicts is one of the most important tasks for managers, with regard to the motivation of the work team, a lot of physical and emotional energy is needed in the process of integrating objectives, aiming to satisfy the needs of employees to avoid a drop in productivity and, consequently, work is done to achieve certain goals.

The company offers a variety of incentives to obtain cooperation from people at all levels of the hierarchy, within this scheme, each person needs to simultaneously achieve the company's goals to maintain or grow in the company and their individual goals. people and companies may be guided by cooperation, which is why the company must ensure, through its managers, the elaboration of its objectives in such a way that they are clear, objective and achievable.

The greatest responsibility for the integration of the company's goals and people's goals belongs to senior management, as it is the top management who must establish the means and policies so that employees and the company, whose goals are interdependent, companies need individuals, these they are the human resources with which it will achieve its goals.