Certainty, Risk, Uncertainty
Let's call uncertainty that situation that is often configured because there is insufficient information and for decision makers this certainly makes the clarity of all alternatives unfeasible and brings with it inherent risks, making the decision made more difficult to be operationalized.
The best way to understand these decisions as unscheduled is to remember that they rarely happen, that there are few precedents for making decisions.
Problems that require this type of decision will be solved from the ability of managers to make decisions, since there are no routine solutions.
As the main example I will mention here are those of managers, especially at the highest levels of the organization (company), who often need to make unscheduled decisions during the course the definition of goals and strategies of a company and in their daily activities, on many occasions they use their own experience in solving this type of problem, looking for principles and solutions that can be applied to the situation, but always taking into account that past problem solving methodologies may not be applicable in all cases as each case is said to be a case.
Because decisions that are often unscheduled are so important to companies and so common to management, a manager's efficiency will often be judged on the quality of his decision making so it is very important to correctly analyze them all. the alternatives is a fundamental task for the person who is going to make the decision, always taking into account its consequences for the company.
Uncertainty is that situation that is often configured because there is insufficient information for the people who have to make those decisions, this certainly makes the clarity of the alternatives unfeasible and brings with it certain risks that may be inherent, making the decision taken more difficult to be operationalized. It's no use the information if you won't know how to use it, so it's important to know it, know how to select it and use it effectively.
Inappropriately choosing information can result in incalculable effects when it was used at the time of decision making.
When the problem is really known and a quantity of quality information is available in adequate quantity, the alternatives that can be examined will certainly be more accurate, providing the person who will make the decision with greater chances of getting the choice of alternative(s) right. more effective. But to choose the most effective alternative, in addition to clearly identifying the problem and having quality information at hand, the entrepreneur also needs to have a thorough knowledge of the market in which he operates, knowing his competitors and organizational capacity This is how well-structured and managed companies are managed. This group is now made up of large organizations.
It is important that the entrepreneur decides quickly and that he reduces uncertainty, acting in this way will be able to strategically take possible future actions that can give his company a competitive advantage in relation to competitors.
Quality information is an important ally in the process of reducing uncertainty and faster decision making, but it must be available at the right time and in a safe way so that it actually helps in understanding the situations that are in progress or that may occur and can even enable the planning and control of future actions.