In practice, business administration aims to create, maintain and expand the customer base that has been conquered over time, however, to retain and attract customers, it is no longer enough to have the best tools and the latest technology.

It is also necessary to know the value of each customer and have an accurate perception of their needs, this requires the use of appropriate technology that results in a complete knowledge of the customer.

PRACTICE TO KNOW THE CUSTOMER AND THE MARKET.

1-view all customer-related information (demographic, commercial, marketing and service information).

2-know the value of each customer.

3-retain the best customers, those who generate the most value.

4-Continuously provide exceptional customer service.

5-To enhance the commercial relationship, constantly identify new sales opportunities.

6-satisfy regulatory requirements by creating specific forms.

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7-schedule contacts.

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8-Record all customer interactions and for him.