Perhaps for many people the subject "ethics" is repetitive; however, in fact, what they want is for it to be constant in people's lives, to the point where there is no longer any need to deal with it because it has become intrinsic to every man and women.

What really matters is the use of resources (knowledge of ethics) to train professional citizens who are aware of their skills and activities and prepared to develop their roles respecting other individuals, following the rules of collective interaction and preserving the right to expression, when it is not an empty and unreasonable attack on the image of a person, organization or cause.

If the purpose of ethics is the constant search for happiness, that is, to guarantee men's access to the real condition of being happy without attacking the morality of others and without negatively interfering in the senses and consensus of others, why so many men and women cannot review their own behaviors, supporting learning that would make them better and happier.

Perhaps there is no answer to the above question regarding the behavioral complexes of human life, but an answer is certainly sought that meets the training of professionals who turn to the area of communication, be it marketing or journalistic. construction of responsibilities and commitments to what is communicated, how it is communicated, when and by whom and, of course, to whom it is communicated (target audience of communication).

Remember that communication can positively or negatively influence people, whether when they are inside organizations, or when they are at home - the size of their daily lives (through the newspaper, radio, internet or TV news that reaches them).

Ethical conduct is not a mere supporting role in human life, nor in the art of being a man or professional; in fact, it is what leads to discerning between the best  and the worst, the good and the bad in a safe way. It promotes free will, ensuring that individual choices are also of individual responsibility, even when judged collectively; therefore, it is a construction of the relationships of each one (male or female ) with the world in which it is inserted, respecting the similarities and especially the differences of each individual.

The thought above should be clear to all professionals in any area, but it is possible to make a special mention to professionals who focus on the area of communication and marketing, since the exercise of their profession can interfere more directly in the daily lives of others (people, organizations), causing joy, but also sadness or harm. 

In short, the concern with the ethical relationship of things is to remind everyone that being ethical, moral, etc. is a particular choice  generically, therefore, map your path according to your professional convictions, but remember to develop them in a way that preserves the well-being of society and the environment, the relationships between agents of the same society and, of course, their relationships with everyone with whom you develop any kind of contact.