Social Marketing works as follows, where it promotes a cause and relates the company to it. Its actions focus on an existing problem in society and position the brand or product as an agent for its solution. Good examples of this are the child hope programs. and the telethon, are examples of social marketing where they seek to help charities, another example is also the commercials of cosmetics and perfumes that focus on diversity and respect differences, social marketing is similar to that of green marketing: you need to be true and authentic and show your customers a good product.