Guerrilla Marketing has this strange name because the action has a specific target in a certain way, It is when a brand “goes to war” with another, promoting a creative campaign to position itself in front of the public as the best option. The campaign makes all the difference in this type of marketing because, without it, the action is at serious risk of giving the wrong image.

If you want to poke your main competitor without appearing arrogant or use as they say low blow, a well-planned action generates results and goes viral quickly, but all the details must be thought out and planned carefully because instead of being a campaigning in a relaxed way can generate bad feelings about your brand or product.