Relationship between Customer and Company
The individual must be effective as their work achieves the company's goals and be efficient as their work allows them to achieve their personal goals. To achieve their goals and objectives, companies rely on the efficiency and dedication of their employees, as well as company employees, they expect their work environments to provide the appropriate means to achieve their individual goals, in the eagerness to achieve them, motivated employees commit to organizational processes, replacing the company's goals with your own goals.
Companies that are made up of people and represent for them a means by which they can achieve many goals, whether personal or not, with a minimum of cost, time, effort and conflict, successful companies tend to grow, increasing their number. of people to be managed and the structure must adapt to a greater volume of hierarchical levels and who are responsible for the company's evolution and increasingly seek to achieve its growth in the national and international market.
Successful companies tend to grow and increase the number of people who work for them, increasing the number of people, increasing the number of hierarchical levels and eventually causing a greater gap between people's goals and the company's goals.
Every company has a set of goals and the main thing is to survive in the long term and have sustained growth, that is, that it does not depend on other companies, have profits, have productivity, that is, produce at least with the same efficiency as competing companies and having quality in their products and services, their reduced costs and a good market share (market-share), entering new markets, winning new customers, being competitive, having customer preference and most importantly having a good image on the market.
People who work in companies in general have a set of goals to have good wages and benefits, have job stability and job security, have quality of life at work and obtain, in this, the satisfaction, having the consideration and respect of both your colleagues and your superiors, have the opportunities to grow within this company, have the freedom to work and have your bosses who are not authoritarian, I'll put the company's goals below, and the individual goals.
Company Objectives:
1-survival
2-sustained growth
3-profitability
4-productivity
5-quality in products and services
6-cost reduction
7-market share
8-new markets
9-new customers
10-competitiveness
11-image on the market
Individual Objectives:
1-best salaries
2-best benefits
3-stability in employment
4-safety at work
5-quality of life at work
6-job satisfaction
7-consideration and respect
8-growth opportunity
9-freedom to work
10-liberal leadership
11-pride of the company
The company's goals differ from the personal goals, so that there is no conflict between interests to the point of harming the development of both parties (people and companies), it is necessary that there is an integration, it is necessary that people in pursuit of their goals people end up accomplishing the company's objectives, but there is a reciprocity relationship between the person and the company, expressed in a contract where the reciprocal expectation of the individual and the company extends far beyond any formal employment contract that establishes the work to be accomplished and the reward to be received.