Valuing people (customers), within an organization, whatever it may be, means maximizing the contribution of employees through their development and involvement for a better service on a wide scale.

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HOW TO PUT THIS THEORY INTO PRACTICE

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Let's take excellent organizations as an example, they identify and understand the needs of current and future skills, which enable the implementation of policies, strategies, goals and plans in the organization. They recruit and develop people according to the skills needed by the organization and they actively and positively support them in their full potential. Personal development is advocated and supported, allowing people to realize and release their full potential, through which people are prepared to receive and adapt to changes, either in operational terms or in terms of personal capabilities.

The organization recognizes the growing importance of people's intellectual capital and uses knowledge to their benefit. It pursues the purpose of recognizing, rewarding and assisting its people, gaining their involvement and loyalty to the organization. Maximizing potential and active commitment people through shared values and a culture of trust, transparency and empowerment, using this involvement to generate and implement opportunities for improvement.   

The organization must have capable leaders at all levels, with appropriate profiles, trained and with the ability to motivate and engage teams. Alongside the personal exercise of leadership, the organization needs to develop a system capable of maintaining people's engagement in the cause of the organization. Criteria and procedures should be defined to guide decision-making and communication at all levels of the organization.

Communication is a critical factor for the organization as a whole and as well as communication with its potential customers, knowing how to communicate is critical for the company, because those who do not understand do not do it, if an employee does something wrong, it is because he does not have knowledge and was not communicated and not simply unwillingly.